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Meaning Behind the Name, 'By the Moon'
I’ve always been fascinated and inspired by the moon. I can remember several times where I had a tough day or was leaving work a little unfulfilled - when I looked up, saw the moon and felt uplifted. Its’ stoic, dreamy presence brings me out of the stress of everyday life, helping me look at the bigger picture. I wanted to find a way to create products that captured this feeling. My brand name also comes from the quote “Live by the Sun, Love by the Moon.” There are a few different interpretations of this quote, but my view is that it means to live to a plan [live by the sun], but don’t forget to dream [love by the moon]. I really loved that concept and felt it was a great name for the uplifting brand that I set out to create.
Why stationery & desk accessories?
Since I was a little kid, I can always remember being excited by stationery & desk accessories (yes, I’m a 90s baby - and I can remember when stationery started trending at toy stores)! This category felt like a great space to align my experience in product development with my excitement around self acceptance, courage, and hope.
Thank you so much!
I hope my products serve as a reminder to slow down a bit, break away from the pressures to constantly keep up, and live a more intentional and fulfilling life! Thank you so much for checking out my brand!
Love,
Emily